Mission

The mission of the Center for Cognitive Coaching^SM is to expand the influence of Cognitive Coaching^SM by building capacity in systems.

Strategic Goals

The Center for Cognitive Coaching^SM has established four strategic goals which will drive our decisions and actions for the next five years:

• Supportive products and services that utilize current technology
• Increased cultural diversity among trainers
• Models of sustained Cognitive Coaching^SM in systems
• Research on the impact of Cognitive Coaching^SM in systems

Core Values

The following three values are offered as the foundational beliefs and guiding principles of the Center for Cognitive Coaching^SM.

Doing Our Work:

1. Humility in Continuous Learning

Life's encounters, events, and circumstances become invitations to improve ourselves when we have humility in continuous learning. While it is human to defend our biases, beliefs, actions and knowledge, it is also human to transcend the instinct to protect ourselves with the courage to learn and change.

2. Self As Service

Our ego needs are set aside in the pursuit of service to others. We devote our energies to enhancing their resourcefulness. We serve to capacitate and derive satisfaction when others excel and are recognized.

Through Our Work:

3. Human Potential

We dedicate ourselves to maximizing human potential. We are committed to amplifying five states of mind as resources to realize cognitive modifiability, and transformation of individuals and organizations. Efficaciously we strive to bring our own and other’s consciousness to intentions, thoughts, feelings, behaviors and their effects on others and the environment.

Arthur Costa and Robert Garmston, Co-Developers of Cognitive Coaching^SM, February, 1999